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Byron Allen's Media Company Sues Nielsen Over $475K Monthly Ratings Fee

On Friday, Media mogul Byron Allen and his company CF Entertainment filed a formal lawsuit against ratings provider The Nielsen Company for reportedly having “predatory pricing,” according to The Hollywood Reporter . THR reports CF Entertainment has sued Nielsen “for breach of contract and unfair competition and unjust enrichment.” The media company claims that Nielsen is extorting it over ratings and “can’t do business with advertisers without that information.” CF’s Attorney Sean Berkowitz filed a formal complaint detailing the accusations stating: “Nielsen’s stranglehold on viewership data and the fact that it supplies the only currency accepted by advertisers gives it lopsided leverage when entering into ratings agreements with broadcasters such as CF Entertainment. Nielsen knows that its ratings information is essential to a network’s ability to recover revenue from advertisers, because advertisers only pay based Nielsen’s upon proof of performance. If a network cannot provide...

Apr 21, 2020