Love Hemp has a new shareholder!

The cannabidiol (CBD) firm has announced that Nigerian-British boxer, Anthony Joshua has become a key shareholder of the Love Hemp Group.

Yahoo!Finance reports Joshua has just signed a three-year deal with the CBD brand. He will also become the brand’s ambassador as it continues its mission of promoting wellness.

“Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable,” said Joshua in an official statement. “I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.”

As a shareholder and ambassador, Joshua will be involved in the company’s next steps toward become a leading brand for wellness-focused CBD products.

“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness-focused CBD products,” he said. “Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”

As CBD continues to expand and grow, it has been predicted that the product will reach a value of $39 billion by the year 2032, according to Yahoo!News.

Shares issued to Joshua in the deal will be held by his management company, 258 MGT, in lieu of a cash payment.

Per Love Hemp CEO, Tony Calamita, Joshua’s “profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.”

Currently, Love Hemp has more than 40 products available in the U.K. market which includes cosmetics, edibles, oils, and sprays. The firm also sells its products across 70 websites and 2,000 stores which includes Holland & Barrett, Sainsbury’s, and Ocado.

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