Sony is betting big on Africa’s video game industry. According to a press release, Carry1st — an African game publisher and digital commerce platform established in 2018 by Cordel Robbin-Coker, Lucy Hoffman, and Tinotenda Mundangepfupfu — has scored a financial commitment from the Sony Innovation Fund, the venture capital arm of Sony Group Corporation. This follows nearly nine months of conversations between Robbin-Coker and the Sony Innovation Fund: Africa, per CNBC. Furthermore, this is the firm’s first investment in Africa and a strategic move as Sub-Saharan Africa’s gaming industry is projected to earn more than $1 billion in 2024, according to data from Newzoo and Carry1st shared in the press release. “We are excited to welcome Carry1st as our first investment in Africa,” said Antonio Avitabile, Managing Director – EMEA, Sony Ventures Corporation, in a news release. “We believe there is tremendous untapped potential for the gaming market in Africa, which we hope to experience...
Feb 1, 2024
The African continent is the next stop for Nas’ investment portfolio. Bloomberg reports that the rapper has joined Andreessen Horowitz in a $20 million funding round for Carry1st, an African mobile games publisher. Google, Avenir Growth Capital, Riot Games, Konvoy Ventures, Raine Ventures, and TTV Capital were also investors in the round.
Jan 19, 2022