Carbon Partnership

When Sport Meets Silicon Valley: adidas and Carbon Partnership Demonstrates Innovation in Footwear
When Sport Meets Silicon Valley: adidas and Carbon Partnership Demonstrates Innovation in Footwear

Carbon CMO, Dara Treseder, shares how partnership has scaled technological breakthroughs Global sporting brand adidas first partnered with digital manufacturing startup, Carbon, to create the first performance footwear crafted with light and oxygen in 2017. “It’s funny because we often hear big...