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Snoop Dogg's Death Row Records Set To Launch Its Own Cannabis Brand

In February 2022, Snoop Dogg acquired Death Row Records. As previously reported by AfroTech, the rapper and serial entrepreneur went from initially signing to the label to owning it.

Dec 29, 2022

Viola Launches Viola Vibes System To Further Provide Cannabis Education And Heighten Customers' Experience

Viola is leading in the cannabis industry as the first multinational Black-owned cannabis brand, and it has no plans of stopping anytime soon. Courtesy of Viola  

Aug 26, 2022

'The Queen Only Smokes The Finest' — Big Freedia Bounces Into The Cannabis Industry With Her New Brand Royal Bud

Big Freedia has had quite an eventful year. She was a cast member on BET+’s “College Hill: Celebrity Edition” and was sampled yet again by Beyoncé on “Break My Soul” — which is No. 1 on Billboard’s Hot 100 (as of this writing). “This is my first #1song credit as a writer and I’m beyond grateful,” she wrote via Instagram. “Thank you again @beyonce for including me on this iconic track, and in this historic moment, for the culture, for LGBTQ+ artists, and for giving us a bigger platform to continue to spread joy of bounce music.” View this post on Instagram A post shared by Big Freedia 👑 (@bigfreedia) What’s next up for Big Freedia? She’s bouncing into the growing cannabis industry.

Aug 19, 2022

Jay-Z-Backed The Parent Company Names Tiffany McBride As The Managing Director Of Social Equity Ventures

The Parent Company — a publicly traded U.S. cannabis organization backed by Jay-Z — is on a mission to make the cannabis industry more diverse, inclusive and equitable. Aligning with this, the company has hired Tiffany McBride as its new managing director of Social Equity Ventures. Founded in January 2021, The Parent Company is California’s leading vertically integrated cannabis company. McBride’s hire comes as the company also welcomed Kerry Arnold as its chief people officer. “This is an exciting time to join The Parent Company as the Managing Director of Social Equity Ventures to continue to ensure that minority communities have a seat at the table in the cannabis industry,” McBride said in a press release. “The Social Equity Ventures Fund and the recent opening of LA’s first Black Woman-Owned Dispensary, Josephine & Billie’s, are just some of the ways we are already making progress toward a more equitable future in cannabis. McBride joins the company with more than 15 years of...

Nov 30, 2021

Drake Invests In Cannabis Brand Bullrider, Becomes Co-Owner Alongside His Go-To Producer 40

News of rappers venturing into the cannabis industry has been making headlines very frequently as of late, and Drake is one of the latest to join with his new investment. The rapper is now an investor, partner and strategic advisor for Bullrider — a Toronto-based cannabis brand — according to a press release. Drake is joining his music partner in crime Noah “40” Shebib — who co-owns Bullrider — to “play a role in advising and helping with strategy as part of the brands mission to bring an unmatched cannabis experience to the North American market.” “I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience,” Drake said in a press release. Bullrider is set to offer multiple high-grade strains, merchandise, retail and premium cannabis products. “At the heart of Bullrider is the convergence of street art, hip-hop and limited premium Cannabis product drops,” said CEO...

Oct 18, 2021

Rosario Dawson Becomes One Of The First Women Of Color To Join The Board Of A Major Cannabis Brand

The cannabis space is still in need of some serious diversifying, but actress and activist Rosario Dawson is helping to change the face of the industry with her newly-appointed role. Today, Dawson joined the Board of Directors of leading cannabis-infused beverage company Cann, making history as one of the first queer women of color to serve on the board of a major cannabis brand. Image Courtesy of Cann The barrier-breaking move is one that the actress was eager to be a part of, noting that the cannabis company is setting an example that could be a catalyst for change across the industry. “Cann has proven to be such a leading voice for diversity and inclusion in the cannabis industry that I knew I had to get involved with the company,” Dawson tells AfroTech exclusively. “Their example is one to follow. As one of the first multi-racial women to serve on the board of a major cannabis brand, my mission is to use this position to push the industry towards much-needed change happening...

Aug 19, 2021

Jay-Z's The Parent Company Hires First Black CEO To Head A Major Public U.S. Cannabis Brand

Jay-Z’s isn’t just cashing in on the cannabis business, he’s leading the charge to break barriers too. Business Insider reports that the billionaire icon’s cannabis organization, The Parent Company, announced this week that seasoned business executive Troy Datcher has been tapped to serve as the company’s new chief executive officer. Datcher’s new role marks a first for the cannabis industry as he will become the first Black CEO to lead a major, public cannabis organization based in the U.S. Datcher is set to start his new position effective Sept. 8. After a 20-year tenure at The Clorox Company, he brings with him decades of experience from his previous roles as the company’s senior vice president and chief customer officer. He was also responsible for leading the company’s worldwide sales organization so there’s no doubt he will rise to the occasion in his new appointment. “Troy brings a wealth of invaluable experience driving high-volume sales, implementing growth strategies, and...

Aug 17, 2021