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Founder Janell Stephens Built Camille Rose From The Kitchen — Now, She's Ready To Take It Above And Beyond Store Shelves

Black women are the beauty standard, period. Janell Stephens — founder of Camille Rose — has taken her love of beauty beyond the small kitchen that was the birthplace of the natural haircare line back in 2011. “What I’m most proud about is the fact that I am able to provide jobs and a comfortable living for my family as well as others,” Stephens told AfroTech. Beauty is more than what meets the eye for Stephens. In fact, it is more about celebrating yourself and those around you.

Aug 11, 2022

Camille Rose, Ulta's Most Requested Brand, Inks Brand Partnership With Beauty Retailer

Camille Rose — one of the largest Black-owned hair-care brands in the U.S. today — is not new to mass retail partnerships, as it has existing relationships with retailers like Target, Sally Beauty, CVS, and more. After being in business for over 10 years, Camille Rose has announced today that it has scored its most distinguished partnership deal to date with Ulta Beauty, launching in both physical U.S. stores and online, according to Glossy. Retail Brew reports that after becoming the most-requested brand from Ulta shoppers, the retailer reached out to form the new partnership. “Ulta will heighten our awareness and provide a different consumer, one who may be more ingrained in the beauty experience,” founder Janell Stephens told the outlet. The news of this new partnership arrives after Ulta announced a grand diversity plan to do a bigger push behind Black-owned beauty brands and double the amount of brands stocked at its store locations. Similar to the retailer’s action plan, we’ve...

Apr 12, 2021