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California Consumer Privacy Act

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Instead of Big Brother Watching You, Now You Can Watch Big Brother

The California Consumer Privacy Act may be a beacon of hope for consumers who want to take the reins back from Big Brother. The law is the brainchild of Californians for Consumer Privacy Founder Alastair Mactaggart , who helped fund the ballot initiative that eventually became law. CCPA — which will take effect on Jan. 1 — will offer individuals the right to prevent data collection companies from selling their personal information. It also gives consumers the right to understand how companies plan to use their data and sue in the case of specific violations. The first of its kind, the law may give a green light to other states seeking to avoid the approval quagmire of similar federal privacy initiatives in favor of introducing local efforts. As reported in a recent USA Today article , though the new law gives consumers certain rights, it may not give them the wherewithal to exercise them. For example, under the CCPA, offenders can be fined from $2,500 to $7,500. However, the...

Emily Adeyanju

Dec 27, 2019