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Snoop Dogg Teams Up With 19 Crimes to Release His Own Red Wine Blend

Legendary rap icon and VC general partner, Snoop Dogg, is taking his entrepreneurial endeavors to the next level. According to Delish , Snoop teamed up with Australian wine brand, 19 Crimes, for a multi-year partnership to release his very own red wine blend called Snoop Cali Red. Snoop Cali Red is 19 Crimes’ first wine to be bottled in the California region and is a blend that includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot — priced at $12 per bottle. “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red,” said John Wardley, Treasury Wine Estates’s marketing vice president, according to Black Enterprise . “Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.” View this post on Instagram A post shared by Mountain State Beverage (@mtn_state_bev) In addition to the wine partnership,...

Devin Crudup

Jul 8, 2020