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Drake Invests In Cannabis Brand Bullrider, Becomes Co-Owner Alongside His Go-To Producer 40

News of rappers venturing into the cannabis industry has been making headlines very frequently as of late, and Drake is one of the latest to join with his new investment. The rapper is now an investor, partner and strategic advisor for Bullrider — a Toronto-based cannabis brand — according to a press release. Drake is joining his music partner in crime Noah “40” Shebib — who co-owns Bullrider — to “play a role in advising and helping with strategy as part of the brands mission to bring an unmatched cannabis experience to the North American market.” “I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience,” Drake said in a press release. Bullrider is set to offer multiple high-grade strains, merchandise, retail and premium cannabis products. “At the heart of Bullrider is the convergence of street art, hip-hop and limited premium Cannabis product drops,” said CEO...

Ngozi Nwanji

Oct 18, 2021