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SheaMoisture & BROWN GIRL Jane Launch $250K Fund For Black Beauty Brands

It’s widely known that the beauty industry rarely ever caters to Black consumers and business owners, but brands and entrepreneurs across the board are working together to help shape an inclusive future. Beauty giant SheaMoisture, in partnership with BROWN GIRL Jane — a luxury, plant-based wellness collection centering the needs of dynamic women of color — has announced the launch of their joint entrepreneurship program and $250,000 investment fund to support Black-owned independent beauty and wellness brands. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) According to a press release, the #BrownGirlSwap initiative was created in an effort to help Black women founders in the beauty and wellness spaces amplify their brands, receive entrepreneurial mentorship from industry veterans, and be awarded critical funding to uplift their businesses. “Our partnership with BROWN GIRL Jane comes from our shared mission to support and uplift Black-owned businesses,”...

Njera Perkins

Aug 11, 2020