“I spent 11 years total of my life in prison,” Faulcon shared in a TikTok video. “Two years in solitary confinement. I came home and started my own business.”

“My goal was, how can I create a luxury product in an affluent white space and now bridge the gap between that crowd and our crowd? It’s a generational wealth play,” he continued. “It’s like now, how can we put ourselves in a position where instead of keep complaining to these white folks let’s just start owning some sh-t. Let’s start going to their communities. Getting money from them. Giving them quality products. Bridging the gap. Creating those relationships. Building and architecting a life for ourselves and then giving back to the people behind it.”

Brooklyn Heights

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