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Black-Owned Brands Whose Businesses Skyrocketed Amid COVID-19

The COVID-19 pandemic has had a widespread negative impact on Black-owned businesses throughout the U.S. this year, forcing many to shut down and/or limit their services. However, some businesses managed to prevail in the midst of the global health crisis, even more so exceeding expectations no one could’ve imagined. While the tragedy of George Floyd’s death has played a huge part in this swell of support for Black-owned businesses this year, it’s opened many people’s eyes up to what we should’ve been doing all along — buying Black. The social uproar that ensued during the mass Black Lives Matter protests in June resulted in a huge surge in sales for Black-owned brands, but the wave of national support has also inspired ongoing campaigns to support these businesses beyond the moment that calls for it. While many owners of these brands were worried about how they were going to survive the pandemic early on, it seems to have turned around in their favor with astronomical success....

Njera Perkins

Dec 25, 2020