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Yara Shahidi Teases Upcoming adidas Collab That Honors Her Heritage

“Grown-ish” actress Yara Shahidi is making some grown moves of her own with her latest brand collaboration. The young Hollywood star has unveiled her newest partnership with adidas to curate a five-piece collection as an ode to her Black and Iranian roots, Harper’s Bazaar reports. “My first instinct was how do we honor the past in a way that also pays homage to the future,” Shahidi tells the outlet. “The one thing that I wanted people to take away was even though a lot of these details are specific to my own growing up and the things that impacted me, the entire campaign is about how we re-create our heritage. I’m constantly figuring out what it means to me to be Black and Iranian—it’s ever changing.” She also shared the news of her collaboration in an Instagram post captioned, “Y’all knew this was coming ? #collab.”   View this post on Instagram   A post shared by Yara (يارا‎) Shahidi (@yarashahidi) According to Harper’s Bazaar, the multi-hyphenate creative and mogul in the making...

Njera Perkins

May 12, 2021