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Influencer JaLisa Vaughn-Jefferson Secured Over $800K Worth Of Brand Deals In 2021 By Documenting Her Life

Before the world recognized social media as a lucrative industry, influencers — before the proper term was coined — were stigmatized across platforms for choosing a field that wasn’t considered a “real” career. Lifestyle influencer and mother JaLisa Vaughn-Jefferson experienced this firsthand from her own family after she left her corporate job to pursue her new passion as a full-time content creator. “They lost it,” the influencer tells AfroTech after breaking the news of her decision. “It was so funny because they were trying so hard to be supportive. For their generation [this field] just doesn’t make sense. [At first] I didn’t really know what I wanted to do, so I was prepared to just try out different careers. I knew I wanted to be in technology and I knew I loved social media, but I wasn’t sure what the exact job title would be.”

Aug 31, 2021

Joe Freshgoods' Latest New Balance Collection Captures Chicago's Black Entrepreneurial Spirit

Designer and Creative Director Joe “Freshgoods” Robinson has made a name for his Chicago-based streetwear brand by building authenticity within fashion. Over the years, the self-made entrepreneur has become the people’s champ when it comes to combining the essence of his local community with a culturally-significant message, and his latest collaboration with New Balance is no different. The “Outside Clothes” collection is described as bringing back the nostalgia of playing outside during our childhood, but it’s also a nod to Robinson’s creative process and the privilege we lost of actually being outside on account of the pandemic last year. The phrase “We miss when outside was outside” is used on some of the pieces from the new collection. It is a statement that Robinson believes to be a true sentiment for many people at this time. Photo courtesy of Joe Freshgoods “I didn’t realize until last year how much the act of being outside had played a major part in my career,” he said in a...

Aug 20, 2021

Megan Thee Stallion Teams Up With AmazeVR To Take Her 'Wild Ideas' To Virtual Reality

Megan Thee Stallion is already dominating the music industry, so it’s only right she takes her talents to one of the next most profitable industries in the world. In an effort to fully immerse her fans in the digital space, the Grammy-winning rapper has teamed up with VR company AmazeVR to create a one-of-a-kind virtual reality theatrical experience that will debut in theaters worldwide early 2022, per a press release. “Creativity is limitless in the world of virtual reality, which means the concepts and ideas I have can also be limitless,” Megan said in a statement. ”I am so excited to work with AmazeVR to take my wild ideas and make them into a virtual reality for all my fans to see. Get ready!” Megan’s influence as a music artist has broken barriers for Black women like herself through multiple Grammy wins, BET Awards, MTV Video Music Awards and so much more. Beyond that, she’s also proven herself to be a well-respected figure in the culture after being named one of TIME’s 100...

Aug 6, 2021

Megan Thee Stallion's Revlon Collection, StockX's First-Ever Beauty Drop, Sells Out In Less Than 24 Hours

Megan Thee Stallion is making hot girl history with her latest collaboration between Revlon and StockX. A press release reports that the rap star — a Revlon brand ambassador — has finally teamed up with her makeup brand partner to launch their first hyper-limited edition “Hot Girl Sunset Collection” exclusively on the digital retail marketplace. This marks the first time a beauty brand has launched any product on StockX. According to Revlon GM Chandra Coleman Harris, the brand wanted to debut on StockX’s unexpected launch model because the platform’s unique features matched its one-of-a-kind beauty collection with Thee Stallion. “StockX is at the center of culture,” she said in a statement, “so the synergies between our brand DNA, her fans, and StockX’s dynamic marketplace aligned perfectly.” This revolutionary launch merged the tech, retail and beauty industries together to provide consumers with an out-of-the-box shopping experience on StockX. Though it seems like an usual pairing...

Jul 29, 2021

Travis Scott's Daughter Stormi May Be Launching Her Own 'Secret Brand' At Age 3

Just like her father, Travis Scott’s daughter Stormi Webster might be making her own boss moves soon. In a recent video from Kylie Jenner, the reality star discusses all the entrepreneurial influences in her daughter Stormi’s life and implies that she may also be joining these women with her own business endeavor. “She’s actually launching a little secret brand soon that we’ve been working on awhile but finally it’s the pedal to the medal,” Jenner says in the video. The footage in the video also showed Stormi at Kylie Cosmetics’ headquarters along with a small kids table set that Jenner describes as her daughter’s “own office where she gets all her business done.” While details of the secret brand and how much Stormi will be involved have yet to be revealed, Jenner makes it clear that Stormi has plenty of strong men and women in her family to look up to as business owners. Stormi could potentially follow in her father’s footsteps, which have gone far beyond the realm of the music...

Jul 27, 2021

How Saweetie's Net Worth Soared To $4M After Being A Broke College Student

“Can’t stop, won’t stop, get guap.” Ever since Saweetie spit that mantra at the beginning of her iconic “Icy Girl” Freestyle in 2017, the Bay Area rapper has been on a non-stop grind to the top. The question now is how much is  Saweetie’s net worth? Celebrity Net Worth estimates it to be $4 million. Saweetie’s Net Worth: The Come Up Saweetie, born Diamonté Quiava Valentin Harper, has mastered the art of collaborating. The Black and Filipino artist also knows how to make a buck, fostering partnerships in almost every industry there is from gaming, alcohol, clothing, and of course music. The 27-year-old’s grind started back in college. While earning a bachelor’s of communication from the University of Southern California (USC), she started the brand Money Makin’ Mamis and sold hats and t-shirts. “I like to get my weave, my nails, I like going shopping. I had to keep myself up,” she told USC’s student paper The Daily Trojan. “And how do you do that? With four jobs.” Saweetie’s Net...

May 7, 2021

Cardi B, Reebok Partner to Launch First-Ever Apparel Collaboration For All Women

Belcalis Marlenis Almánzar — known all over the world as Cardi B — is quickly proving that she’s not just the Queen of Rap, but the Queen of All Media. In a press release announcement, it revealed that the Grammy winner has unveiled her first-ever apparel collection in partnership with global sneaker company Reebok. “I’m so proud to announce my first apparel line with Reebok,” Cardi B said on the debut collection, in the press release announcement. “This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve-hugging silhouettes make everybody — and every body — look amazing.” According to Reebok, the inspiration for this new line — which is dubbed “The Summertime Fine Collection” — was the 1990s and “summertimes in Coney Island.” Courtesy of Reebok Coney Island — a village in Brooklyn, Kings County, NY — is a quiet little place that becomes a bustling tourist hotspot every summer, with Mermaid Parades and the infamous...

Big Sean Joins the NBA’s Detroit Pistons As Its New Creative Director of Innovation

Six-time Grammy-nominated artist Big Sean has tapped into his hometown roots to bridge the ultimate brand partnership. Just in time for the 2020-2021 NBA season, the Detroit Pistons announced that they’ve partnered with the Detroit native and named him as the organizations’ newly-minted Creative Director of Innovation. Pistons have named @BigSean their 'Creative Director of Innovation' They even made an office for him in the facility — Bleacher Report (@BleacherReport) December 24, 2020 According to a press release, Big Sean’s new role will require him to offer “creative counsel and strategic guidance” on the Pistons’ various off-the-court initiatives — including team merchandise design, in-game experience, co-branded community, social responsibility activation, and more. Big Sean shared with The Undefeated that the idea for this authentic collaboration began years ago. “It was really something I threw out in the universe one day,” he said. “I mentioned...

Dec 28, 2020

10 Viral Celeb-Brand Collaborations That Went Above and Beyond in 2020

The year 2020 has redefined celebrity brand collaborations and transformed them into authentic partnerships consumers can trust. While many celebrity collaborations with big-name brands offer a sense of creative control over their campaigns, rarely do brands tend to strike gold for a balanced alliance. However, this year, several high-profile collaborations amassed viral attention from the masses for their genius matchups – from luxury clothing brands to the biggest in gaming tech. Check out the below list of brand collaborations that got it right this year: Desus & Mero x Timberland As Bronx natives who have been longtime fans of the Timberland brand, the “Desus & Mero” duo finally secured their dream brand collaboration for what has been “a lifetime in the making,” according to The Hollywood Reporter. The collaboration pays homage to their Bronx roots and Timberland culture in New York as a whole. In regards to the brand’s relationship with the late-night TV stars, Drieke...

Dec 25, 2020