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Bozoma Saint John

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Chief Marketing Officer Bozoma Saint John Departs Netflix; Parting Was Reportedly 'Mutual and Amicable'

Bozoma Saint John is out at Netflix. Variety was the first outlet to break the exclusive story. According to their report, Saint John’s departure from the company was “mutual and amicable,” but it’s unclear where she’ll be going next. Saint John was the Chief Marketing Officer (CMO) at the streaming giant. “I came to Netflix with a surplus of enthusiasm and creative energy and am immensely proud of the campaigns we inspired that sparked global conversations,” Bozoma Saint John said in a statement to Variety. “It’s been a transformative two-year experience for which I will always be grateful.” Saint John will be replaced by Marian Lee, who was promoted to the CMO position after serving as the company’s vice president of marketing in the U.S. and Canada. “ Netflix is an incredible brand with the best content and creative teams in the world,” Lee said in the same statement. “I am confident our most exciting work is ahead of us and I am honored to lead this best-in-class global...

Bozoma Saint John Becomes Netflix's New Chief Marketing Officer

From her executive role at Apple Music to her CBO position at Uber, Bozoma Saint John has proven herself to be quite the marketing powerhouse. Now, after serving as Chief Marketing Officer at Endeavor since 2018, Saint John is heading to Netflix, as the company has just announced she has been named their new CMO. “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” she says in a statement.  “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.” #WATCHmework has taken on a whole new meaning…. I’m so honored, excited and ready!!! LET’S GO TEAM NETFLIX!!! I — Bozoma Saint John (@badassboz) June 30, 2020 A nearly 20-year veteran, Bozoma Saint John spent almost 10 years at PepsiCo, where she served as Head of Music and Entertainment Marketing up until she was personally recruited by Jimmy Iovine to become Head of Global...

Stephanie Ogbogu

Jun 30, 2020

11 Bossed Up Moms We Celebrate This Mother’s Day

Since forever, Black women have been working mothers. Although it’s no easy feat, these resilient moms—media moguls, dynamic businesswomen, brand influencers, politicians and the like—meet the challenge with grace and determination to balance both. In light of Mother’s Day on Sunday, scroll through these 11 bossed up ladies whose first and most important job is being their kids’ mom. Mellody Hobson Hobson is the co-CEO and President of Ariel Investments, one of the largest Black-owned investment firms. While running the corporation, the award-winning, high-powered businesswoman spends her time promoting financial literacy, scholastic achievement, and investor education while raising her daughter, Everest, alongside her husband and “Star Wars” filmmaker, George Lucas. Marsha St. Hubert As one of the senior vice presidents of marketing at Atlantic Records, St. Hubert deserves all the praise. She was named one of Billboard’s 2019 Women in Music...

Niki McGloster

May 8, 2020

Bozoma Saint John leaves Uber, will join Endeavor as CMO

Uber confirmed on Monday that Bozoma Saint John stepped away from her role as chief brand officer for the popular ride-sharing brand after about one year. Her next step will be as Chief Marketing Officer at Endeavor, where she will be able to use her knowledge and network connections within both the entertainment and marketing fields. Endeavor is a staple in the entertainment industry, and as CMO, Saint John will work across all of its portfolio companies, including IMG and WME. Saint John told TechCrunch that she wasn’t actively looking to leave Uber, but that Endeavor reached out with an opportunity she didn’t want to let slip by. “Sometimes people think [pop culture] is superficial,” she told Megan Rose Dickey . “These are where the stories that are being told are created. If we can help influence that, then that’s so much better for the entire narrative of what we need to get across.” Saint John joined Uber after her role as head of consumer marketing at Apple. “I want to thank...

Christine Cauthen

Jun 12, 2018