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How Nike Is Working To Fight Off 12 Billion Monthly Bot Submissions On The SNKRS App

Breakups are always tricky. From the heartbreak to the reminiscing of memories, experiencing a relational transition can be seen as one of life’s tragedies. Although the beginning and end of a relationship are a natural part of human development, it doesn’t take away the sting when something special ends. While many would encourage folks to turn the “L” into a lesson, what happens when it’s hard to say goodbye — so you just keep coming back? Or even worse, when the love you have isn’t even reciprocated? This narrative may sound like the next great rom-com or the plot for a Shonda Rhimes spinoff. However, it is not the case here. This emotional rollercoaster actually refers to the reality of many sneakerheads and their experience with the Nike SNKRS app. Week after week, the latest shoes drop on the app, and while many are successful in their purchases, other potential buyers are left with the all too common “YOUR ENTRY WASN’T SELECTED” notification — talk about a loss. Despite this...

Josh Rodgers

May 10, 2023

Black Experts Discuss The Shift In Sneaker Culture That Has Made Consumers The Biggest Losers Of The Industry

Wondering why you can’t get your hands on the latest Jordan sneaker drop? Well, you can thank the overwhelming hype culture around sneakers, the genius of tech and the boom of social media for the commoditized market. Previously, sneaker culture used to be glorified for its principles of style, community and history that defined a niche industry. And while this remains true, it’s impossible to ignore the shift that’s made consumers the biggest losers of the sneaker business today. Anyone who’s been truly invested in the culture knows that getting a pair of the hottest sneakers was never an easy feat, but after technology was introduced as a new avenue for brands to sell their shoes, it changed the rules so that consumers now are in an unfair competition with several different apps, websites and technology-based “cheat codes” (better known as bots). Bots, according to Business Insider, is a term that refers to a software application that’s used to expedite the online checkout process...

Njera Perkins

Jun 16, 2021