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Adidas Teams Up With The Black Women's Player Collective To Break Barriers For Young Black Girls In Soccer

The year 2021 has served as a huge wake up call for diligent action to be taken for Black female athletes to be provided with more opportunities, proper recognition — and most importantly — better care. To help in dismantling the structural barriers that they face, the Black Women’s Player Collective (BWPC) is building a community for Black female athletes in soccer. Black women continue to dominate in their respective sports and bring value to the game, yet the support they receive doesn’t always match up. Founded by Black players in the National Women’s Soccer League (NWSL), BWPC is an organization taking action to expedite the movement for Black women to acquire equity, representation and access in the sports industry. With the mission of helping to shift the culture, adidas recently became a long-term partner of BWPC and is spearheading an initiative to connect young Black girls and women in soccer across the country. adidas and BWPC’s partnership aims to foster a space of...

Oct 19, 2021