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Black Spending Power And How To Use It To Our Advantage Was The Main Course For AfroTech Executive Washington, D.C.

AfroTech Executive is still making its rounds, continuing to fuel leaders with the resources needed to not only succeed but smash ceilings, move the needle, and make room for generations to come. Before it makes its way to Los Angeles, CA, it stopped in D.C. for a sold-out event, where the room was filled with corporate executives, founders, and investors in an effort to cultivate connections and also build community. What’s more, spotlighting opportunities to cultivate Black wealth was the main course of the day on May 19, 2022, where panels included The Power Of The Black Dollar and Cultivating Capital In A Black Tomorrow. Plus, we ended the night with something sweet as DJ 5’9 set the vibes for a Networking Reception. Photo Credit: Jemal Countess


May 20, 2022

Sephora Commits to '15 Percent Pledge' Created by Black Founder Aurora James

Several corporations are standing in solidarity in the fight for racial justice with an outpouring of copy-and-paste #BlackLivesMatter statements and million-dollar donations. Other major retailers are committing to yielding long-lasting, impactful change in Black youth communities . On May 29, Brother Vellies founder Aurora James called for major retailers to sell a greater percentage of Black-owned products as a step in the fight toward economic equality. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities,” James’s Instagram proposal reads. “This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.” A week later, at the urging of James, Sephora pledged to devote 15 percent of its shelf space to Black-owned products, The New York Times reports . View this post on Instagram A post shared by Aurora James 🦢 (@aurorajames) In addition, Sephora will create...

Niki McGloster

Jun 12, 2020