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Black-Owned Tequila

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New Allegations From Sean 'Diddy' Combs Against Diageo Include Developing A Watermelon-Flavored Tequila Despite His Objections

The saga between Sean “Diddy” Combs and Diageo continues to unfold. A previous report from AfroTech noted that spirits brand Diageo was looking to drop Combs after he claimed that the company had been racially profiling the Hip-Hop legend and did not stick to its investment promises. DeLeón was launched in 2009 to an exclusive Hollywood audience. By 2014, Diddy and Diageo entered a partnership to support and expand the tequila brand beyond its original footprint. When the lawsuit was filed, Combs presented documentation with redacted sections and asked the court to determine if they violated non-disclosure or non-disparagement agreements he had signed with Diageo. Based on a press release shared with AfroTech, the courts determined that most of the redacted information could be made public, preserving only the specific numbers related to agave plants, shipments, and cases. Diageo denies any discriminatory or racial profiling claims, but the latest move from Combs and the June 30...

Josh Rodgers

Jul 5, 2023

Meet Nayana Ferguson, the First Black Woman to Own a Tequila Brand

It’s 5 o’clock somewhere — thanks to this Black-owned tequila brand! Nayana Ferguson is a ceiling smasher as the first Black woman to co-own a tequila company, something she says she initially never really saw for herself, reports Click On Detroit. While in the race to climb the corporate ladder here in America, Nayana’s health took a turn for the worse when she was diagnosed with pancreatic cancer at the age of 32. In 2012, the Detroit native found herself headed down a similar path with a breast cancer diagnosis after she found a lump in her breast. She also learned that she has Neutropenia — a disease that lowers her white blood cell count, in turn increasing her risk for infection. What all of this taught Nayana is that life is too short and so she began to truly focus on her passions. After meeting her husband Don online in 2014, they both discovered their love for tequila and made it their mission to learn all of the ins and outs about the business. A trip to the Dominican...

Shanique Yates

Feb 3, 2021