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Black-owned Beauty Brands

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Beauty & Style Editor Blake Newby Exits Essence To Lead Community At A Beauty VC Firm And Give 'Small Black Beauty Brands A Chance'

“It is expensive to dream.” In a transparent TikTok, former Beauty & Style Editor at ESSENCE, Blake Newby shared how her privilege of support from her parents played a role in her being where she is in her successful career in the editorial industry — especially as a Black woman. @blakenewby_ Replying to @Amber Charmayne I feel like this will require a part two – but again, this is strictly my experience as someone who chose a career in a low-paying field. ♬ original sound – Blake Newby

Ngozi Nwanji

Aug 23, 2022

Camille Rose, Ulta's Most Requested Brand, Inks Brand Partnership With Beauty Retailer

Camille Rose — one of the largest Black-owned hair-care brands in the U.S. today — is not new to mass retail partnerships, as it has existing relationships with retailers like Target, Sally Beauty, CVS, and more. After being in business for over 10 years, Camille Rose has announced today that it has scored its most distinguished partnership deal to date with Ulta Beauty, launching in both physical U.S. stores and online, according to Glossy. Retail Brew reports that after becoming the most-requested brand from Ulta shoppers, the retailer reached out to form the new partnership. “Ulta will heighten our awareness and provide a different consumer, one who may be more ingrained in the beauty experience,” founder Janell Stephens told the outlet. The news of this new partnership arrives after Ulta announced a grand diversity plan to do a bigger push behind Black-owned beauty brands and double the amount of brands stocked at its store locations. Similar to the retailer’s action plan, we’ve...

Njera Perkins

Apr 12, 2021

Ulta Beauty Taps Tracee Ellis Ross As New Diversity & Inclusion Advisor

Ulta Beauty has reiterated its commitment to investing in Black-owned beauty brands. Not only has the beauty retail giant announced Tracee Ellis Ross as its new Diversity and Inclusion Advisor, but it will also invest $25 million into providing more access to the industry for BIPOC brands along with more shelf space for Black-owned brands. In her new role, Ross will provide insight and counsel while driving accountability to Ulta Beauty with a primary focus on diverse leadership development, BIPOC brand development, and supplier diversity. “I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said the “Black-ish” star in a press statement. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.” Inclusive branding within marketing campaigns is another...

Shanique Yates

Feb 3, 2021

Ryan Destiny Named the Official Face of Black Female-Owned Beauty Brand Black Opal

Since her arrival on the scene, Ryan Destiny has taken us all by storm. It’s only right that Destiny has been tapped as the new face of Black Opal — the finest collection of beauty products and cosmetics for women and men of color with illustrious skin tones.   View this post on Instagram   A post shared by RD (@ryandestiny) Since the brand’s inception, the drugstore favorite has always catered to brown skin and all of its beautiful hues. Destiny is the brand’s first-ever celebrity face and it was destined to be because not only does her entire aura embody the simple, yet captivating nature of the brand, but she’s been using their products since age 16. “I started using Black Opal when I was 16 — they were the only makeup brand out there that had all the shades that I needed for my face,” said Destiny in an interview with Allure. Kicking off its 2021 new lineup of products, Black Opal, remains dedicated to creating beauty essentials that will turn your face into your own personal...

Shanique Yates

Jan 27, 2021