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Here's Why You Should Stop Neglecting Your LinkedIn Account and Become More Active

If you haven’t heard, LinkedIn is where it’s at, especially for entrepreneurs. Of course, your Facebook, Instagram, and Twitter are great networking tools, too, but LinkedIn is a startup founder’s dream. Connecting aspiring founders with heavy hitters in their field as well as providing a channel of communication for established businesses, LinkedIn has a little bit of everything, including social networking, job opportunities, and a place to blog ideas. Here’s why you should set up and maintain a LinkedIn account: Increase Your Startup’s Visibility If your personal social media account has ten times more followers than your brand account, then using LinkedIn might increase your visibility by giving you an audience that is interested and seeking out business-related posts. Simply put, LinkedIn is about business and entrepreneurship, which makes it different than other social media platforms that are more geared towards entertainment. According to statistics from Oberlo, LinkedIn has...

Nov 6, 2019

How To Network As A Freelancer

As a freelancer, I spend the majority of my day alone. After my morning workout, I shower, get dressed, and plant myself at my local coffee shop for hours. Most days, the only human interaction I get is with my loving boyfriend and the barista. Don’t get me wrong; I love this life. However, I can’t dispute that networking is an essential mechanism for building my career. The value of getting my name out there, learning from others in the industry, and forming professional relationships cannot be understated. But, when I spend hours alone with my laptop every day, how can I network effectively? Here are some tips for networking as a freelancer: 1. Reach Out To Other Professionals Whenever I see a job posting, I always look for the people who already hold the position. Sometimes I just check out their educational and professional credentials. Sometimes I request a connection on LinkedIn so I can strike up a conversation and learn how they got to where they are. Either way, you will...

Oct 1, 2019