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After Black Media Companies Applied Pressure on GM For a Week, the Motor Company is Devoting More Ad Dollars to Them

Mary Barra, the CEO of General Motors (GM), is under fire after the leaders of several Black-owned media companies accused her of racism for refusing to meet with them. The leaders blasted Barra in a full page advertisement in the Detroit Free Press on Sunday, the outlet reported, which included an open letter that said she has refused to meet with them “consistently, over time and after multiple requests.” The ad was signed by the heads of seven Black-owned media companies, including Ice Cube, founder of Cubevision; Byron Allen, head of Allen Media Group; and former NBA player Ulysses Bridgeman, owner of Ebony and Jet magazines. The leaders originally demanded an hour-long Zoom meeting with Barra and GM executives in the ad and asked that GM allocate at least 5 percent of its ad budget to Black-owned media companies. The group said they would like to see Barra’s resignation if these demands weren’t met. “You stand on stage, after the death of George Floyd, saying, ‘Black Lives...

Michelai Graham

Apr 2, 2021

REVOLT'S Detavio Samuels Has the Blueprint For Black Creative Success

It’s no secret that Black people have always and continue to drive the culture. From catchphrases to hashtags, with the invention of social media just came more innovative ways for us to influence the culture, but at what cost? Detavio Samuels, co-head of REVOLT — the media and television network founded by hip-hop mogul Diddy — dropped by on the latest episode of Black Tech Green Money. He shares the keys to staying ahead of the curve as Black creatives and how Black media companies can sustain growth and scale against a system that was never built for us to succeed. “It’s incredibly hard to trademark or capitalize off of catchphrases or hashtags,” he tells BTGM host Will Lucas. “As a creative, you should be thinking about what the end product of whatever idea it is that you’re creating and do your best to think about how you monetize it before throwing it out into the world.” Samuels stresses the importance of not only having a clear plan for monetization but being clear about...

Shanique Yates

Jan 9, 2021