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Former Facebook Exec Kamala Avila-Salmon Joins Lionsgate as First-Ever Head of Inclusive Content

Kamala Avila-Salmon is now the head of inclusive content for Lionsgate Motion Picture Group, reports Deadline. In a first-of-its-kind role, Avila-Salmon will work in a position aimed at implementing and developing equity, diversity, and inclusion strategies and programs that will then be reflected in the studio’s home entertainment and theatrical slate. In her previous role at Facebook, the marketing maven launched the Marketing Inclusion discipline within the social media giant’s Consumer Marketing team. In her new role, Avila-Salmon will have a say in all Lionsgate Motion Picture Group creatives processes that include content development, casting, production, greenlight, marketing, and international sales. She will work closely with the studio’s Chief Diversity Officer Jamila Daniel to help support internal D&I initiatives and processes and report to Lionsgate Motion Picture Group COO Jen Hollingsworth. “Lionsgate is committed to making films and telling stories that reflect the...

Nov 5, 2020