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How Black Twitter's Impact Changed Viewership Culture For Awards Show Season

Before the days of social media, there was such a time where we actually had to wait for media headlines to circulate timely news like awards show results if we missed the initial viewing. Thanks to platforms like Twitter, Black users have created a new ritual for watching awards shows that allows us to both view and commentate in real-time with other fellow users online. Black Twitter — defined by The Guardian as “a particular collective of black identities and voices on Twitter taking part in culturally-specific jokes and dialogues that affect the community” — innovated this practice which is sometimes referred to as “family reunions.” This reunion aspect comes into affect largely when major TV and film events air, seemingly creating virtual viewing parties before they became a popular trend amid the pandemic. Black Twitter’s presence online grew to prominence during the 2010s as an influential cultural force that has called attention to many historic moments such as...

Mar 14, 2021

Former Audio Podcast Duo Joins Quibi to 'Expand a Visual Landscape For Blackness'

There’s been a major shift in streaming services this year pushing for more Black-led and Black-centered content to be present. While Black creators have always been present to speak to Black experiences from genuine perspectives, the lack of places to have those experiences heard has made it increasingly difficult to create more visibility. Quibi — a short-form video service that officially launched on April 6 — included a slew of programs in their Daily Essentials lineup for daily-curated minutes long content. Among the bunch to originally launch with the streaming platform was “The Nod with Brittany & Eric” , a former audio podcast turned daily video series that digs into the stories of Black life that are not often told. View this post on Instagram A post shared by The Nod (@thenodshow) With a passion for Black culture, hosts Brittany Luse and Eric Eddings cover everything on their digital show including film, fashion, sports, food, television, and more. Similar to the podcast’s...

Jul 14, 2020

Black Creatives Pay Homage to Black Magazine Covers on Social Media

Even in times of civil unrest, Black people still find creative ways to honor our culture. Last week, in an effort to reimagine the magazine covers of Vogue, Black social media users started a trend — coined as the #VogueChallenge — to recreate said covers with Black models and photographers further showcasing the beauty in Blackness. According to The Cut , the #VogueChallenge was created in response to Anna Wintour’s published letter last week — obtained by Page Six — that admitted: “ Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators.” The idea behind the challenge calls for change in the entertainment and fashion industries to ensure more diversity and opportunities for Black people and POC. The social media trend took off so much that people then pivoted to recreating covers of esteemed Black magazines with the #ESSENCEChallenge, #JetChallenge, #EbonyChallenge, and more to pay homage to publications...

Jun 15, 2020