Black creatives push the culture forward, period.

Premium bottled water brand LIFEWTR has remained committed to serving as a source of inspiration and hydration through its latest initiative alongside actress and creative Marsai Martin.

Martin will serve as the Creative Curator of Black Art Rising, where she will contribute, collaborate with, and spotlight some of the best in the game when it comes to Black content creators in the newly formed LIFEWTR TikTok medium.

“Having grown up in the entertainment industry and being a creative myself, I’ve seen the lack of resources and representation within the Black content creator community,” said Martin in an official statement. “That’s why I’m excited to partner with LIFEWTR and their Black Art Rising campaign. Being able to create opportunities that spotlight and celebrate Black digital creators who are pushing the culture forward is something I will always support.”

Continuing the digital content leg of the program, LIFEWTR has also launched Black Art Rising NFTs, or non-fungible tokens, as a part of its ongoing journey to building a circular economy.

AfroTech chatted with artists Julian “LOGIK” Gilliam and Shaylin Wallace who were both commissioned to create limited-edition NFTs as a part of the Black Art Rising Campaign. They walk us through the various ways that NFTs have enhanced their experience in their journey as both a multidisciplinary artist and surrealist.

Editorial Note: Portions of this interview have been edited for clarity and length.

Black Art Rising

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