big box retailers

How one email propelled black-owned beauty brand The Lip Bar into Target stores
How one email propelled black-owned beauty brand The Lip Bar into Target stores

In February of this year, black-owned beauty brand The Lip Bar began selling in 43 Target stores in Chicago, Atlanta, Dallas, Houston, NYC and the DMV. With the launch, the brand began selling Target exclusive shades, “Baddie,” a gloss, and “Unimpressed,” a liquid matte finish. Founder Melissa...