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How Indie Creative Agency Bask Expanded Services To Work With 300 Entertainment, Roc Nation And More

True creativity never dies, it simply pivots in the face of adversity. When the pandemic first hit last year, creative companies like Bask were forced to get innovative with its services, but the payoff proved to be invaluable to its future. Back in 2016, the independent creative agency was focused on providing full-on experiences for its party promotion services in New York. But once quarantine shut things down for in-person events, Bask made a choice to expand its creative tools into the world of digital marketing. According to founder James “Doogz” McDonald, he originally launched the agency as a means to provide an inclusive place for Black and people of color to bask and thrive freely, hence what inspired the company name. McDonald — who attended The College at Brockport, State University of New York as a broadcast journalism and sports management major — created Bask with a goal to shift the event space and, most recently, offer a new approach to digital marketing. “I figured...

May 10, 2021