The future of sports and technology is here.

As the two worlds continue to collide thanks to advancements in tech, leaders in the sports industry are continuing to emerge with digital collectibles like non-fungible tokens (NFTs).

On Dec. 13, Arizona Cardinals’ offensive tackle, Kelvin Beachum, became the first professional athlete to do a live NFT drop during a professional football game. And, AfroTech has all of the details.

In a live auction held during the game hosted on OpenSea, fans had the opportunity to bid on a 68-piece open edition and a limited edition four-piece auction curated by Beachum in collaboration with the South Carolina-based company, BandwagonFanClub, Inc.

“When it comes to following our favorite entertainers, teams, and athletes, there are lots of opportunities for collectibles,” said BandWagonFanClub, Inc. CEO Harold Hughes in an official press release provided to AfroTech. “From tickets to memorabilia, the ability to collect artifacts is endless. Still, as we look at the new generation of fans, they are less interested in generic physical ‘stuff’ and more interested in unique experiences. This opportunity to collaborate with Kelvin not only gives fans a digital keepsake to commemorate their experience but also demonstrates the desire for entertains and athletes to create community and connection with their fans.”

BandwagonFanClub

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