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Storm Reid and Steph Curry’s Sneaker Partnership Celebrates the Next Generation of Women

In the spirit of Women’s History Month, HBO’s “Euphoria” actress Storm Reid and basketball superstar Steph Curry are teaming up with athletic brand Under Armour to deliver an International Women’s Day sneaker collaboration. The new colorway from Curry’s existing Under Armour partnership was partially inspired by Reid’s Bamazing initiative to help empower young girls. Bamazing was founded by Reid and Robyn Simpson to help uplift the youth and promote positivity through self-love. “I launched my Bamazing initiative with a goal to encourage young girls that they are truly capable of anything. They can and should be themselves, perfectly imperfect! I think it’s so important to uplift and celebrate women in order for us all to continue to thrive. I appreciate both Stephen and Under Armour teaming up with me to help spread these messages to girls everywhere,” Reid said. In a written statement , Curry said: “I am continuing my commitment to providing a platform to empower young women in...

Mar 10, 2020