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Stephen Curry Becomes First NBA Player To Endorse A College Athlete Under NIL Changes

It looks like Connecticut women’s basketball player Azzi Fudd is entering her first year with a bang. According to The Athletic, the freshman guard has signed a name, image and likeness endorsement (NIL) deal with Golden State Warriors star Stephen Curry. The historic partnership, announced Wednesday, lands Curry as the first NBA player to endorse a college player under the new NIL rules. As AfroTech previously told you, the National Collegiate Athletic Association (NCAA) changes empower student-athletes by allowing them to gain exposure and earn profit for the first time. Other college athletes have since tapped in such as Tennessee State University basketball player Hercy Miller, Jackson State University quarterback Shedeur Sanders and University of Miami’s D’Eriq King.

Dec 1, 2021