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How Black Twitter's Impact Changed Viewership Culture For Awards Show Season

Before the days of social media, there was such a time where we actually had to wait for media headlines to circulate timely news like awards show results if we missed the initial viewing. Thanks to platforms like Twitter, Black users have created a new ritual for watching awards shows that allows us to both view and commentate in real-time with other fellow users online. Black Twitter — defined by The Guardian as “a particular collective of black identities and voices on Twitter taking part in culturally-specific jokes and dialogues that affect the community” — innovated this practice which is sometimes referred to as “family reunions.” This reunion aspect comes into affect largely when major TV and film events air, seemingly creating virtual viewing parties before they became a popular trend amid the pandemic. Black Twitter’s presence online grew to prominence during the 2010s as an influential cultural force that has called attention to many historic moments such as...

Mar 14, 2021

How BET's Successful Virtual Pivot Made History and Changed the Future of Awards Shows

Last year at the height of the COVID-19 pandemic, all in-person events were upended in the entertainment industry, leaving many to wonder how things would carry on while people quarantined at home. With the introduction of remote events such as VERZUZ and other digitized programming, many industry-style happenings began to pivot to virtual formats to continue creating quality immersive experiences. A key player in making this happen was none other than BET and its 2020 awards shows. With a virtuous spirit and forward-thinking mentality, the network single-handedly made history and created the new gold standard for awards shows. It all started with the network’s broadcast special, “Saving Our Selves: A BET COVID-19 Relief Effort,” a program designed to help support communities of color hit hardest by COVID-19’s harmful impact. Join us in a celebration of hope – A BET COVID-19 Relief Effort, hosted by Anthony Anderson, Regina Hall, Terrance J and Kelly Rowland. #BETCovidRelief...

Feb 1, 2021