In 2020, Aurora James shook up the business world with a disruptive idea. As previously reported by AfroTech, the designer founded the Fifteen Percent Pledge following the murder of George Floyd to demand corporations to commit 15 percent of their shelf space to Black-owned businesses. Now, nearly three years later, it appears that James’ call for action has paid off.

A first-of-its-kind vehicle has been unveiled, and two Black designers are behind its rollout. View this post on Instagram A post shared by Aurora James 🦢 (@aurorajames)  

Several corporations are standing in solidarity in the fight for racial justice with an outpouring of copy-and-paste #BlackLivesMatter statements and million-dollar donations. Other major retailers are committing to yielding long-lasting, impactful change in Black youth communities . On May 29, Brother Vellies founder Aurora James called for major retailers to sell a greater percentage of Black-owned products as a step in the fight toward economic equality. “So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities,” James’s Instagram proposal reads. “This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.” A week later, at the urging of James, Sephora pledged to devote 15 percent of its shelf space to Black-owned products, The New York Times reports . View this post on Instagram A post shared by Aurora James 🦢 (@aurorajames) In addition, Sephora will create...