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Rap Snacks, InterApp Team Up To Bring Augmented Reality To Snack Culture

Rap Snacks is full of flavor and innovation! In a recent announcement, the company has disclosed a new partnership with InterApp Inc., the provider of the InterApp Augmented Reality (AR) platform, to both empower and entertain Hip-Hop fans and up-and-coming artists with AR experiences for the snack culture. Thanks to InterApp — graphic designers, agencies, artists, authors, printers, and businesses of all sizes, can add interactive AR experiences to packaging, labels, apparel, art and custom print with the help of intuitive web-based software and step by step wizard functionality. Courtesy of Rap Snacks Although the brand is known for its distinctive packaging with some of the hottest faces in the industry, which include Cardi B, Lil Baby, Migos, The Notorious B.I.G. and more, they can now offer exclusive media content, games and rewards to Rap Snacks fans and supporters with the new partnership. “Rap Snacks taps into the entrepreneurial spirit of Hip-Hop on every level, from the...

Shanique Yates

Nov 12, 2021

Reebok's 'Courting Greatness' Campaign Uses AR Technology To Empower Users With The Ability To Play Anywhere 

Technology continues to change the world of sports as we know it, and Reebok recognizes that. For years, access to sports facilities has not been the norm for children in underserved areas often pushing them to reinvent the wheel when it comes to playing some of their favorite games. Now, Reebok is equipping those same communities with the resources that they need to play big thanks to augmented reality (AR) technology tools. Courting Greatness is a FW21 basketball campaign that was launched by the company in late July that uses technology to provide a real-world environment of playable basketball spaces where they may not exist. Photo courtesy of Reebok “Technology is undeniably just part of the fabric of our culture now,” said Inga Stenta, Head of U.S. Marketing for Reebok in an exclusive interview with AfroTech. “As you see things continuing to evolve and move, it is becoming more and more connected to the sports space. What we are really trying to do in this situation is...

Shanique Yates

Aug 20, 2021

Warner Records Taps Ericka Coulter As New Senior VP of A&R

Music executive Ericka Coulter is taking her talents over to Warner Records in a new role. Coulter — who’s most recently served as VP of A&R at Epic Records — has been named the new Senior VP of A&R at Warner Records where she will be working with the label’s talented acts. According to Variety, the seasoned executive will be reporting to label co-chairman & CEO Aaron Bay-Schuck at Warner’s Los Angeles headquarters. “Ericka is an extraordinary champion of new talent,” Bay-Schuck said in a statement. “She’s not only a great A&R exec, with a gift for discovering and nurturing amazing performers, but she’s taken her passion to the next level by creating a fantastic environment where artists can find the people and resources to develop long-term careers. Ericka has incredible drive and insight into what makes a hit record and what it takes to make an artist a star.” Upon launching her label career in 2008, Coulter worked with artists like Rick Ross, 21 Savage, Keyshia Cole, Giveon and...

Njera Perkins

Jun 23, 2021