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Exclusive: Serena Williams, Nike Commit To Creating Opportunities For The Next Generation Of Diverse Design Talent

World-renowned tennis star Serena Williams has long since used her platform as an athlete to advocate for Black communities when it comes to diversity and inclusion. So much so that she cemented a partnership with her longtime sponsor Nike back in 2019 to create the Serena Williams Design Crew (SWDC) — a six-month plus apprenticeship program for aspiring diverse designers. Now two years later, the inaugural cohort from the design collective is unveiling the very first collection created by several up-and-coming movers, makers, and doers that celebrates every part of Williams that is an athlete, style icon, and voice for change. The program not only shares Williams’ story through woven details, but it also marks a milestone for the tennis champion and Nike in their joint mission to build up a talent pipeline made up of the next generation of culturally diverse designers. “For me, I just really wanted to see more people that look like me in the Nike design world and Nike loved that...

Njera Perkins

Aug 17, 2021