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Timbaland, Bored Ape Yacht Club Owners Launch Artist-Owned Entertainment Company In The Metaverse

Timbaland is continuing to thrive in the intersection of music and technology with his latest venture. AfroTech previously shared that the legendary producer launched his first music non-fungible token (NFT) collection in November 2021. Now, he has partnered with the owners of Bored Ape Yacht Club (BAYC), an NFT collection with celebrity collectors such as Stephen Curry, Lil Baby, Snoop Dogg and more. Timbaland and BAYC have teamed up to launch Ape-In Productions (AIP) — a metaverse-based entertainment company that aims to discover and amplify artists that are Bored Ape owners, according to a press release provided to AfroTech. Timbaland, his company Beatclub — a global marketplace for music creators — and other creators will develop music for the music company’s first set of releases. According to the press release, the AIP’s roster will feature a select group of Bored Apes who will release original music and animation in the metaverse as NFTs. AIP aims for its artists to reclaim...

Ngozi Nwanji

Nov 16, 2021