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Travis Scott Launches New Beverage Brand CACTI With Anheuser-Busch

Everything Travis Scott touches is lit. Just look back at his partnerships in the last year with General Mills, Hot Wheels, Fortnite, McDonald’s, and PlayStation. Courtesy Photo Now, the culture-defining rapper is linking up with Anheuser-Busch for his new brand, CACTI, a tequila-inspired agave hard seltzer. “CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Scott in a press release. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.” The “Astroworld” rapper and his Cactus Jack creative collective worked closely with the brew distribution giant to create the flavors, packaging, ingredients,...

Niki McGloster

Dec 18, 2020

Natalie Johnson Makes History as First Black Female Brewmaster at World's Largest Beer Company

The beer industry just got a little more diverse! Anheuser-Busch, the world’s largest beer company known for its work through notable names like Bud Light and Budweiser, is making history through the appointment of its first Black female brewmaster. According to Black Enterprise, Natalie Johnson entered the market as a STEM graduate and now has plans to promote diversity even further within the beer industry in her new role. Johnson first got her start in the beer industry after she was able to land an internship with Anheuser-Busch immediately after high school. “At the time I was looking for lab experience before going to college and the internship allowed me to see the immense amount of data and detail that goes into the brewing process,” said Johnson in an interview with Black Enterprise . “After graduating from college, I was fortunate to receive an offer from Anheuser-Busch and couldn’t pass up the opportunity to re-join the team in the innovation brewery where I learned about...

Shanique Yates

Oct 13, 2020