Showing 1 results for:

and Stephen Curry.

by Topic

All results

NBA GOAT LeBron James Joins Tonal, 'Peloton's Main Rival,' As Investor And Brand Partner

Four-time NBA champion LeBron James is known for having one of the most rigorous workout routines in the league, and at age 36, he shows no signs of slowing down. This is why i t comes as no surprise that the NBA star has partnered with Tonal, “a digitally connected strength machine.” According to Yahoo!Finance, Tonal — considered “Peloton’s main rival” — revealed LeBron James would be its newest investor and brand partner on Wednesday Oct. 13. “To have LeBron James — one of the greatest athletes in the world — invest in Tonal is a pinnacle moment for us,” said Aly Orady, founder and CEO of Tonal. As a father of three, the NBA GOAT aims to maximize his productivity in the gym in addition to several other interests in his decision to partner with Tonal. “Every person striving for greatness must prioritize efficiency. Whether you are an athlete, CEO, artist or anyone who is trying to be great, it’s important to maximize your time and get the most out of every minute. So for me, Tonal...

Oct 19, 2021