The press release shares that the new wholesale e-commerce platform includes “The Folklore Marketplace, a consumer shopping aggregator that will replace the company’s original direct-to-consumer platform, and The Folklore Edit, an online media platform that will feature industry analysis, interviews and news about the African and diasporic design industry.”

The new funding is to build a conglomerate of B2B, consumer and media products for retailers to truly be equitable and diversify their selections by meeting the brands where they are or reach a common ground which is what The Folklore Connect is all about, Rasool describes.

“We have the interest of the retailers and how they typically do business and the interest of the brands and how they typically do business,” she said. “And we’ve combined that into a product that will satisfy both parties and they might have to adjust certain ways of how they’re working, but at the end of the day, they’re going to be able to get product quicker. They’re gonna be able to make better buying decisions and be able to sell great products to their customers and make money. That’s the biggest thing from the retail side.”

She continued: “On the brand side, they’re gonna be able to increase the amount of wholesale orders they receive. They’re going to be able to have their money from the retailers on time and sent to them in a convenient way. That’s really the biggest value-added in terms of discovery and being able to transact in a way that financially benefits both parties and gives customers what they want.”

To learn more about The Folklore Connect, click here.

Amira Rasool

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