Grimes’ path to her current role at LVRN was carved by the organic relationships she’s built in her hometown. Coming up along with the label’s founders — Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol, and Tunde Balogun — transformed into now, working by their side as game changers.

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“In Atlanta, I’ve always worked with my friends and I’ve always been very lucky — because I’m from Atlanta — to have friends that were just my friends but ended up being extremely successful people,” Grimes expressed. “I worked on K Camp’s management team for a long time. I worked with Mike WiLL Made-It in helping him build up Ear Drummer Records, his label.”

She continued: “And it’s a full circle moment for me to be able to come back and work with LVRN — these guys that I’ve known since I was 17-years-old. I have always worked with my friends. Having to go get all these really corporate jobs and learn all these political things and everything that I learned, and then, to be able to bring it back and make my friends’ company like a family business more substantial [and] really give it a professional foundation that they felt was missing, that’s like a dream come true. So, I’m only here for the ride right now.”

Amber Grimes

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