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6 Ways Small Minority Businesses Are Getting a Lift from Partnering with Amazon

The COVID-19 pandemic has increased demand for online goods and services. Many businesses are moving to the web as a result. However, some owners need help navigating the digital retail space. Amazon has become their haven. More than 50% of products purchased on Amazon come from third parties. And those sellers are primarily small and medium-sized businesses (SMBs). SMBs are growing like never before thanks to the online marketplace, which is ideal for small, minority-owned businesses. They are one of the fastest-growing categories of small business. As a result, they are substantial contributors to many U.S. communities’ economies. One of SMBs’ biggest hurdles is getting their products and services to their target audiences. So Amazon stepped in. Since 2000, it has helped SMBs reach more than 300 million customers. Between 2019 and 2020, Amazon invested over $30 billion in fostering SMB growth and brand awareness. In 2020, it launched more than 250 tools and services to help...

Natalie Webb

Apr 15, 2021