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BET Founder Bob Johnson, AMC Networks to Rebrand Black-Focused Streaming Service UMC As 'ALLBLK'

The year of 2020 is when streaming services took over and it looks like their epic reign will continue throughout 2021. UMC — the Black-focused streaming service created by BET founder Robert L. Johnson — announced plans to launch a rebrand under the name “ALLBLK” in January 2021 to ramp up on Black TV and film content. This first quarter launch will find the streaming service debuting a premium look and feel for ALLBLK as it’s scheduled to produce a robust slate of original series next year – including the previously announced multi-cam comedy, “Millennials”; MC Lyte sitcom, “Partners In Rhyme”; legal drama,”Lace”; haircare makeover series, “My Mane Problem”; and the Datari Turner/eOne reality series, “Notorious Queens.” UMC was initially created as a first-to-market subscription streaming service focused primarily on targeting Black audiences, with dedicated content for and by Black people. “UMC began as a distribution model for Black creatives to directly reach the then largely...

Njera Perkins

Dec 11, 2020