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Travis Scott Launches New Beverage Brand CACTI With Anheuser-Busch

Everything Travis Scott touches is lit. Just look back at his partnerships in the last year with General Mills, Hot Wheels, Fortnite, McDonald’s, and PlayStation. Courtesy Photo Now, the culture-defining rapper is linking up with Anheuser-Busch for his new brand, CACTI, a tequila-inspired agave hard seltzer. “CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Scott in a press release. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.” The “Astroworld” rapper and his Cactus Jack creative collective worked closely with the brew distribution giant to create the flavors, packaging, ingredients,...

Niki McGloster

Dec 18, 2020