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Former Basketball Player Lanny Smith Aims To Make His Reported $30M Sportswear Brand A Nike Rival

A life-altering event prompted Lanny Smith to disrupt a $170 billion industry.

Ngozi Nwanji

Mar 1, 2023

UNC Star Deja Kelly Shares Her Secrets To Signing NIL Deals With Dunkin' And Other Companies Like Black-Owned Actively Black

At just 20-years-old, Deja Kelly has been stellar to watch both on and off the basketball court. As previously reported by AfroTech, this year has been filled with first-of-its-kind feats for the North Carolina Tar Heels star including being one of the first athletes to sign a Dunkin’ endorsement deal and signing her first long-term equity deal as BARCODE’s first-ever female name, image, and likeness (NIL) shareholder. While Kelly has taken on multiple firsts, she’s continuing to add even more wins to her plate. The UNC player recently signed a one-year partnership with global sportswear brand Actively Black — making her the Black-owned label’s first-ever NIL signee — according to a press release. View this post on Instagram A post shared by Actively BLACK (@activelyblack)

Ngozi Nwanji

Aug 8, 2022