When 30-year-old Shereen Campbell started My Little Magic Shop, she had no idea that her spiritual business would become an income-generating goldmine.
But that’s exactly what happened.
With a $3,400 investment from her tax refund and a bunch of smart cost-cutting ideas — including getting her shipping materials from Alibaba and enlisting a friend to design her logo — Campbell’s business now reportedly makes $12,000 a month.
“I know it’s not a financial thing, but when I get to work on my business, it makes me so happy. I get to interact with people I probably would have never been able to interact with. I get to be creative in terms of the projects that I get to work on,” she told Business Insider. “It also gives me something to really dream about for the future. I get to think about how amazing it’s going to be somewhere down the line when I get to work on this full time.”
Campbell’s spiritual business marks a growing trend for Black women. This trend was first noticed by The Atlantic in 2018, who remarked that many Black women — mostly Black millennials — were leaving the confines of their churches in favor of going “back to their roots” with ATRs, or African tribal religions, such as Yoruba (West Africa), Santeria (Cuba), Candomble (Brazil), Vodou (Haiti), and hoodoo (the American South).
When the COVID-19 pandemic hit, many in-person gatherings — including church gatherings — were halted. This, according to NBC News, drove people further away from the traditions instilled in them by Christianity and into the syncretic religions of their ancestors. As one practitioner told the outlet, “we’re reclaiming these traditions.”
Today, Black women are not only finding comfort in the spiritual business, but profit. Another practitioner, Lala Inuti Ahari — who runs Atlanta-based online business The Conjure, which offers candles, “Conjure Academy” classes, and customized rituals for purchase — also says her business is making tens of thousands a month for her, and even made a gob-smacking $1.5 million in sales in less than a year. Her success also extends to a successful YouTube reality show, a warehouse that employs 14 people, and two daughters who also have a successful spiritual business of their own.
“I want people to know African spirituality is beautiful and it will change your life,” she told VoyageATL. “I want them to know it’s there and waiting for you. It has been tugging at your heart, [so] embrace it.”
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