Like clockwork, Snoop Dogg is on to his next business move.

Billboard reports the rapper and serial entrepreneur will be launching a cereal brand called Snoop Loopz.


Broadus Foods Business

Although he’s new to the game, the gluten-free product may give other companies a run for their money.

Snoop’s cereal claims to have “more corn, more flavor and more marshmallows” than its competitors. Through his Broadus Foods business, it will debut at an unreleased date in grocery stores.

Master P announced Snoop’s cereal venture on social platforms over the weekend.

“Broadus Foods introduces the best tasting cereal in the game Snoop loopz. @snoopdogg we’re taking over the grocery stores. The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle,” Master P wrote on Instagram.


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Moreover, the cereal brand will be an opportunity for Snoop to give back to others. Mashed reports a portion of the proceeds will be given to Door of Hope. Per the company’s website, the nonprofit works to assist single moms, single dads, and two-parent families facing homelessness.

Snoop Dogg Joins Nic King In The Cereal Game

While Snoop Dogg isn’t new to the business world, he is to the cereal game, joining others like entrepreneur Nic King.

As the founder of the first Black-owned cereal company, King and Snoop have something in common — placing the community at the forefront.

“While putting everything together, I was like ‘Great! This can be the first Black cereal company, that’s awesome, but what am I doing?’ Like how will this impact the community? That’s where my brain went next,” King told AfroTech in an interview. “I’ve been a cereal lover my whole life, but to be transparent, it’s filled with a lot of sugar and dyes and other ingredients that aren’t good for us.”

He continued: “I knew I had to deliver something that was healthier, especially with all the food deserts occurring mainly in urban communities. I was like, I have to go vegan. I have to go plant-based, I have to give a healthier option.”