From A Restaurant With Gordon Ramsay To Virtual Cannabis, Snoop Dogg Has Business Moves That Prove He's More Than Music
Photo Credit: JC Olivera

From A Restaurant With Gordon Ramsay To Virtual Cannabis, Snoop Dogg Has Business Moves That Prove He's More Than Music

When Snoop Dogg officially hit the scene as a solo artist in 1993 with his debut hit “Who Am I (What’s My Name),” the rapper put the world on notice that he was an emerging force and his presence in the rap game would be long-lasting.

While only time could tell Snoop’s fate in the industry, a string of rap hits would prove that his name proclamation in the early 90s hit song would be his introduction as a household name. From the previously mentioned hit song from the album, “Doggystyle,” Snoop Dogg went on to create a slew of hits that include “Drop It Like It’s Hot,” “Beautiful,” and “Sensual Seduction.”

And even though Snoop conquered the rap game, he diversified his music style, tapping into Gospel and Reggae music as Snoop Lion.

To date, the California rapper has been involved in over 20 musical projects, including studio albums, compilations, and EPs.

As reported by AfroTech, Snoop Dogg has garnered a net worth of $150 million, making him one of the wealthiest rappers from the wildly popular West Coast rap scene in the 1990s and one of the most lucrative rappers in the world today.

Building this fortune may have started with his music as the priority. However, as the years progressed, he went on to diversify his resume with films, business investments, brand campaigns, and more.

Being a husband to Shante Broadus and a father of four, Calvin Cordozar Broadus, Jr. has more than secured his legacy for his family and created a pathway for their success. With so many business moves associated with the multifaceted entertainer, his journey as a businessman is worth paying attention to.

Let’s take a look at how Snoop Dogg rose to superstardom and continues to find new ways to stay at the top of his game.

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Television and Film

Like many rappers and singers, Snoop Dogg found his way from behind the mic and onto the screen. With a vast number of acting credits, Snoop has starring and guest roles in television shows and films like “Baby Boy,” “Empire,” Black Mafia Family,” and “The Boondocks.”

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Brand Campaigns

Having Snoop as the face of your product is a flex many people cannot boast about. However, the companies that are fortunate to land the legendary rapper are leveraging Snoop’s status for the success of their products. Broadus has previously and currently teamed up with brands like VIVINIT, Dunkin’  Donuts, and Pepsi.

Retail

Expected to open in 2023, Snoop is putting his hand in the retail game.

According to Business Wire, Snoop will open a store with the moniker, Tha Dogg House. It will be located next to his already established California clothing store. It will offer customers “exclusive in-store collectibles, as well as an assortment of products across sports, music, anime, movies, television, and more.”

 

Restaurant

Snoop Dogg has a very public friendship with Martha Stewart. Therefore, it makes sense that he has tapped into the restaurant industry. Recently, the West Coast native announced that he is teaming up with Chef Gordon Ramsay to open a new restaurant. In an interview with The Mirror, Snoop said this move has been in the works for a while.

“I have been speaking with my boy Gordon for a while about opening a restaurant together – but the pandemic slowed things right down,” Snoop explained in the interview. “I met up with my boy Gordon, and he has taught me a few things.”

Food And Snacks

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TSUMo Snacks and Snoop Dogg have come together to release cannabis-infused chips. Labeled Snazzle Os, the new line of cannabis-infused snacks comes in two zesty flavors—Onion and Spicy Onion and has 100mg of THC in each bag.

AfroTech also previously reported Snoop’s entry into breakfast foods. Produced under the vertical Momma Snoop Breakfast Foods, the morning food selections feature instant grits, oatmeal, maple syrup, and pancake mix.

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Cannabis

If you know anything about Snoop Dogg besides rap, you are keenly aware of his affinity for cannabis. From virtual cannabis to his very own brand, Leafs by Snoop, the California rapper has hands in several projects designed to provide an “elevated” experience.

Wine And Spirits

Snoop Dogg and Australian winery 19 Crimes have a partnership with red wine, rose’, and the newly announced Cali Gold — all named in the rapper’s honor.

Additionally, Snoop has a brand of gin, INDOGGO®. The 2020 Proof Awards recognized it as an award-winning gin.

The Metaverse

The rise of technology was a not wave Snoop Dogg would miss out on. Whether taking the acquired Death Row Records virtual or the comic NFT he dropped with his son Cordell, you can find Snoop across multiple realms of reality.

Sports

As a noted sports fan, Snoop has taken his fandom and turned it into business opportunities. He founded the esports gaming league, the Gangsta Gaming League, and invested in Ice Cube’s Big3 Basketball league.