Over the past few years, Snoop Dogg has proven to have an affinity for more than just rap music and cannabis. He is a man of business and a significant player in the digital space.
With web3 content and collections of non-fungible tokens (NFTs), Snoop demonstrates that he believes the future of work and business is in the metaverse. However, the future of digital assets has recently come into question. Despite the challenges many financial experts have identified, Snoop is not concerned.
A Tale Of Snoop's Wisdom
During an exclusive conversation with CNBC at the NFT.NYC conference in New York City, Snoop gave his thoughts on the skepticism surrounding NFTs and digital currency.
“This [crypto winter] weeded out all the people who weren’t supposed to be in the space and who were abusing the opportunities that were there,” he said to CNBC. “Now it’s going to bring on great business, and moving forward, when the market comes back, there will only be great things to pick and choose from.”
In fact, Snoop believes the proverbial drought that exists in the market is expected as most industries experience significant lows before launching back to prominence.
“I feel like every great industry has a downfall. There’s been a depression in every industry you can look at, alcohol, tobacco, clothing, food; every industry you can imagine,” Snoop explained.
Invested For The Long Haul
From an NFT-based mixtape to the introduction of cannabis to the metaverse, it’s likely that Snoop’s faith in digital assets is tied to his various endeavors linked to the industry.
As previously reported by AfroTech, one of Snoop’s most recent entries in the metaverse included a collaboration with his son, Cordell Broadus. The father-son duo partnered with Food Fighters Universe (FUU) to launch a dessert restaurant based on Snoop’s Dr. Bombay character and his Bored Ape NFT.