Snapchat is committed to helping creatives by equipping them with the tools and resources needed to make their wildest dreams come true.
The company has announced its Snapchat Sounds Creator Fund, a grant program curated specifically with emerging, independent artists in mind. The purpose of the new initiative is to not only shine a light on the creatives responsible for setting the trends and defining some of the culture’s hottest moments but to also ensure that they have everything that they need to fund those creative ideas.
“We want to support the independent and emerging artist that are driving creation on Snapchat,” said Global Head of Music Partnerships at Snap, Ted Suh, in a company blog post. “By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music.”
The first-of-its-kind program will lace the top Sounds creators with monthly grants of up to $100,000. Artists must be distributing their music on Snapchat via DistroKid and in addition to that, their platform must drive the creation of content across the platform.
Creatives with popular sounds will also have the chance to include their tunes in the company’s Sounds product, a Snapchat Lens, or Spotlight.
Since launching its Sounds pillar within the platform, Snapchat has seen an uptick in the amount of video created with more than 2.7 billion clips and 183 billion views.
Artists must be based in the U.S. and be at least 16-years-old to participate in the grant program.