She's Just Serena — Ticket Prices To Watch Serena Williams In The U.S. Open Skyrocket To A 143 Percent Increase In 24 Hours
Photo Credit: Oli Scarff

She's Just Serena — Ticket Prices To Watch Serena Williams In The U.S. Open Skyrocket To A 143 Percent Increase In 24 Hours

“I’m just Serena” is both a flex and a fact.

Following the Arthur Ashe Stadium in New York City being packed for the first match of her final U.S. Open, the tennis legend proved yet again why she’s the greatest of all time.

 

An Upset In The U.S. Open

On Aug. 31, Williams won against the No. 2 seed Anett Kontaveit, coming as an upset within the tournament. 

“Honestly after I lost the second set I thought, ‘Oh my goodness I got to give my best effort ‘cause this could be it,’” she told a reporter after the game. “And so, really I just wanted to keep trying and see what I could do. Just do my best. I was just really excited, to be honest.”

Ticket Prices Skyrocket To See The GOAT

Based on a spike in ticket prices, fans of Williams are thrilled to watch her play just as they have from the start of her longtime tennis career.

Forbes reports that tickets for her third-round singles match at the U.S. Open on Sept. 2 start at $530 — a 143 percent increase seen in the span of 24 hours — according to TicketIQ, an aggregator of secondary ticket sales data.

An 'Unprecedented' Moment

TicketIQ President Jesse Lawrence described the skyrocketing prices as “insane” and “unprecedented.”

On secondary ticket marketplace TickPick, it’s reported that third-round ticket prices have jumped 221 percent since Wednesday night, with tickets starting at $565.

“These are Super Bowl-type prices,” TickPick spokesperson Kyle Zorn said in a phone interview, according to the outlet.

Predictions For Serena Williams

The outlet notes that although Williams will need four more wins to secure a place in the final round to reach the final, the average secondary ticket price for the match currently stands at $1,972, per TicketIQ – which is over double the 2019 record of $940.

There’s no guarantee she’s going to get there, but the market’s certainly pricing as if she will,” Lawrence shared.