Serena Williams Joins The Mom Project as a Strategic Advisor to 'Champion Moms' Everywhere
Photo Credit: Stefanie Keenan/Getty Images for The Business Of Fashion

Serena Williams Joins The Mom Project as a Strategic Advisor to 'Champion Moms' Everywhere

Tennis G.O.A.T Serena Williams is partnering with The Mom Project, a company designed to help women remain active in the workforce by connecting moms with choice companies. Founded in 2016, The Mom Project, has 150,000 professional moms in their network and 2,000 companies ready to hire them. Williams joined the team as a strategic advisor and is ready to champion moms everywhere.

“I’m calling on CEOs, Heads of People, and Business Leaders big and small. It doesn’t matter whether you’re a team of 1 or 100,000; if you’re hiring, are you considering hiring moms? Together, we can influence how work gets done and build a better workplace for the future,” Williams said in a statement.

Williams, a mother of one, is working with The Mom Project to ensure women do not have to choose between their families and career success. According to The Mom Project, about 43 percent of highly-talented women will leave the workforce after becoming moms. The company believes with Williams on board they will be able to impact the future of work as a whole.

According to Business Insider it was Alexis Ohanian — husband to Williams and advocate for paid family leave — that brought The Mom Project to Williams’ attention.

“We believed in [the] mission from the beginning, to build a better workplace for mothers,” Ohanian told Business Insider. “‘Business moms’ are a vast and valuable resource companies have not been able to tap into before the Mom Project.”

Business Insider reports that since its launch, The Mom Project has created $50 million worth of economic opportunities for moms in their network and have partnered with companies like Nike, Etsy, Facebook, and Uber.

In addition to her partnership with The Mom Project, Williams also invested in Mahmee, a maternal and baby health tech startup.

Bravo to Williams and The Mom Project on the great work they are doing to support moms.